Beautifirm Group was once a subsidiary of eSun Holdings Limited Limited (HKEX: 0571)
established in 1993 with its headquarters in Guangzhou.
The group mainly operates in the production and sales of four core product categories: baby and child care, feeding, children's cosmetics, and oral care.
It is a group company that integrates research and development, production, and marketing.
The group owns two major independent brands, Crocodile Baby and kekebebe
and has cooperated with globally renowned brands and companies such as Disney, Frozen, Koninklijke Philips N.V., and B.Duck Baby market.
to expand into the global maternal and infant products
Business unit
Top-notch factory
builds the first-ever beacon factory in the national daily chemical industry.
We lead the global industry with a 5G digital system
and adhere to the 100,000-grade EU GMPC hygiene and cleanliness standards.
Channel Layout
Over 100,000 offline outlets nationwide, with more than 700 distributors
Offline multi-channel distribution, covering 12 channels
Online traditional e-commerce and emerging e-commerce advancing side by side.
Product Research and Development
Establish R&D centers in Guangzhou, China, and Paris, France.
Collaborate with leading testing institutions in the maternal
and infant industry
Undertake joint research
and development.
Three advantages
Corporate vision
To build one of the best brands of infant and infant products
Our values
Loyalty and Responsibility
Unity and Collaboration
Courage to Innovate
Striving for Excellence
Beautifirm Group was once a subsidiary of eSun Holdings Limited Limited (HKEX: 0571)
established in 1993 with its headquarters in Guangzhou.
The group mainly operates in the production and sales of four core product categories: baby and child care, feeding, children's cosmetics, and oral care.
It is a group company that integrates research and development, production, and marketing.
The group owns two major independent brands, Crocodile Baby and kekebebe
and has cooperated with globally renowned brands and companies such as Disney, Frozen, Koninklijke Philips N.V., and B.Duck Baby market.
to expand into the global maternal and infant products
Business unit
Top-notch factory
builds the first-ever beacon factory in the national daily chemical industry.
We lead the global industry with a 5G digital system
and adhere to the 100,000-grade EU GMPC hygiene and cleanliness standards.
Channel Layout
Over 100,000 offline outlets nationwide, with more than 700 distributors
Offline multi-channel distribution, covering 12 channels
Online traditional e-commerce and emerging e-commerce advancing side by side.
Product Research and Development
Establish R&D centers in Guangzhou, China, and Paris, France.
Collaborate with leading testing institutions in the maternal
and infant industry
Undertake joint research
and development.
Three advantages
Corporate vision
To build one of the best brands of infant and infant products
Our values
Loyalty and Responsibility
Unity and Collaboration
Courage to Innovate
Striving for Excellence